Inspect traffic across short links, folders, tags, and destination URLs without leaving the main analytics surface.
Compare referrer domains, full referrer URLs, and every tracked UTM field in the same reporting workflow.
Break performance out by countries, cities, regions, and continents using the same panel structure as the in-app analytics view.
Understand whether traffic is skewing desktop, mobile, Safari, Chrome, macOS, or iOS before you change campaigns or routes.